If you wish to use blogging as a means of marketing you MUST build it into your regular business routine by assigning specific days on which you will WRITE and PUBLISH your articles. Make a schedule and commit to it. Don't overwhelm yourself with too much commitment. Commit to two blog posts a month to start and build up to one or two posts a week after you've gotten used to the regular practice.

Having a regular blogging routinehelps grow your AUDIENCE.When people know your jose ignacio writing patterns, they will look for your posts and subscribe to your blog. If you don't show any consistency, your readers will feel no incentive to stay in touch with you. I have seen it personally in my own blogging. I recently changed my own blogging schedule to ensure I blog twice a week, and my readership has TRIPLED within the last 60 days. This has not only impacted my subscriber list, but it has also increased my book sales and my ReTweets on Twitter. Creating a routine is one small change that can make a huge difference.

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